Users will soon have a updated setting that enables them to lessen the quantity of AI-created media appearing in their streams. This initiative comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global launch. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, based on their own choices,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its service identified as artificially created. Collectively, in excess of 100 million media items are submitted to the service every day, making clips made by AI a minor part of its total content library.
User Control Features
Users will be in a position to reduce or increase the amount of artificial media they view by opening the content preference setting in the application and choosing “AI-generated content”. Additional categories that are already be controlled under the filter include current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate creators to label convincing artificially created content, and it forbids dangerous fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
In addition, the app will henceforth attach an “AI-made” label to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This action is designed to deter users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m awareness program for professionals and organizations to produce informative material about ethical AI use. This initiative will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
TikTok has defended its content review process, during debate over proposals to cut jobs for hundreds of review team members in Britain. It is expected to eliminate 439 jobs in its user protection team in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official explained that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
